Arts Marketing Seminar: September 10, 2012
- Posted August 21st, 2012
Calgary Arts Development (CADA) is pleased to present John Paul Fischbach and the Auspcious Arts Incubator's full-day seminar: Change the Way You Talk About the Arts! on September 10, 2012.
This seminar is provided at a subsidized rate of $60/particpant, payable by cash or cheque to CADA on or before September 10. The registration fee includes lunch and all materials. Interested participants are required to register online to secure a spot.
This seminar is now full. Please email Emiko Muraki at Emiko.Muraki@CalgaryArtsDevelopment.com to be placed on the waiting list.
About the seminar:
Change the Way You Talk About the Arts!
Presented by John Paul Fischbach, Former Artistic Director of Vertigo Mystery Theatre and Executive Director of Auspicious Arts Incubator
Monday, September 10, 2012
9am - 5pm
Discover Value Based Language, a new marketing strategy that independent artists, small/medium arts organizations, arts marketers and arts venues can use to inspire and attract others, create an audience and recruit supporters. It's a new way of talking about your work that will connect with others in a meaningful way.
It's smart, easy and effective with a focus on the value you deliver and the benefits of your art to people's lives. It will help you understand what your customers, donors and audiences want and need.
"This is our most popular seminar. It is wonderful to see the 'lights turn on' in a whole room full of people. People leave this session inspired and empowered." - John Paul Fischbach
"I saw people's understandings and their brains change in a way I haven't seen before." - Suellen Maunder, JUTE Theatre, Cairns
In this session, you will learn how to talk about the value and benefit of the arts, arts organizations and arts venues in terms that will empower you to inspire and engage others. It is an energizing, interactive workshop with a take-home workbook to keep learning and practicing.
- Brutal assessments of your current marketing practices
- Dozens of new ideas to implement
- Rationale to sell the ideas to upper management and government
- Increased ROI on your marketing spend
- Audience segmentation
- Paradigm shift
Learn more about the Auspicious Arts Incubator.