Opportunity

The Marketing and Communications department at The Banff Centre is looking for a dynamic and creative individual to join their team as Director of Marketing. The successful candidate will be highly motivated, focused, and intrapreneurial with a very hands-on approach to leadership. He or she must have experience with multiple content dissemination platforms including web, press, radio, television, and social media.

Position Objectives

•Increase awareness, understanding, and appreciation of the programs, events, and services of The Banff Centre
•Research, write, administer, implement and evaluate marketing plans in collaboration with program areas and departments at the Centre
•Increase the quality and quantity of applicants to programs and to achieve ambitious participation targets in arts programs and arts-affiliated conferences
•Foster audience engagement with Banff Centre creative content and intellectual property

Responsibilities

•Ensure marketing plans are strategically focused and in alignment with the overall goals and objectives of the Marketing and Communications strategic plan and therefore with The Banff Centre's strategic and business plans
•Develop and deliver an annual marketing budget, that focuses on high return and cost effective marketing strategies, to the Executive Director, Marketing and Communications
•Recruit, train, performance manage, and mentor a highly effective, professional, and customer service-oriented marketing team
•Ensure the marketing team has the appropriate systems and procedures in place to support the various marketing goals
•Develop and maintain excellent working relationships with peers across The Banff Centre
•Advocate for The Banff Centre's mission
•Represent The Banff Centre at relevant outreach and promotional events such as trade shows, information sessions, and FAMs
•Provide regular and detailed reports on meeting marketing goals and objectives to the Executive Director, Marketing and Communications

Qualifications

•A minimum of a Bachelor's degree and/or college diploma in marketing or a related field
•Progressively responsible (8 years) marketing experience in a directly related skill area
•Previous management experience is required, and 2 years of experience at the Director level is preferred
•Bilingualism (French/English) is considered an asset

Special Requirements

•Demonstrated ability to lead successfully through change is required
•Experience in the post-secondary sector and/or arts and culture is considered an asset

See attachment or our careers website: www.banffcentre.ca\careers for full posting and application details.