Remarkable Experience Accelerator

Applications currently closed

ApCalgary Hotel Association Logoplications to this program are accepted by invitation only.

The Remarkable Experience Accelerator is a partnership between the Calgary Hotel Association and Calgary Arts Development.

It is intended to provide multi-year investment for applicants to enhance and/or build on an existing initiative or program. It is not intended to fund single-time programs, projects or events. The goal of the Remarkable Experience Accelerator is to enhance the story of Calgary as a cultural hotbed and give people even more reasons to visit Calgary as leisure travellers.

The program will invest up to $1,164,000 from the Destination Marketing Fund (DMF) over three years to accelerate medium to long-term (at least two years) plans for remarkable arts experiences. By the end of the investment period, successful applicants should achieve a sustainably higher level of performance. Successful applicants will work closely in partnership with Calgary Arts Development, the Calgary Hotel Association and the Remarkable Experience Accelerator assessment panel to create the best possible conditions for success. The maximum number of clients participating in the program at any given time is limited to seven. If all investment dollars are not allocated and/or clients are not identified in the 2015 application process, further application processes will be made available.


  • Applicants may be organizations, groups or committees that operate under non-profit or for-profit models. For-profit organizations must demonstrate an ability to contribute back to the fund at the conclusion of their participation in the program.
  • The applicant’s proposed activity must be centred on arts, entertainment or culture.
  • The majority of the applicant’s proposed activity must be accessible to Calgarians.
  • The applicant must have an annual operating budget of $350,000 or greater (averaged over the last three years) and a minimum of one, preferably two full-time staff.
  • The program will place a premium on activity that occurs over long weekends or during January, February or August.
  • The applicant’s proposed activity must occur between June 1, 2015 and December 31, 2018 and result in a long-term, sustainable increase in performance.

The following types of organizations and activities are not eligible:

  • One-time events and activities.
  • Political, trade union or fraternal lodge organizations.
  • Organizations or groups whose primary purpose is to support a political campaign or party.
  • Organizations or groups whose primary purpose is to raise funds.
  • Trade shows and/or consumer fairs, unless the activity can be demonstrated to make a contribution to Calgary’s cultural reputation.
  • Conferences, including academic and business conferences.

How to Apply

Letters of Intent (LOI) to participate in the program will be accepted on an invitation-only basis. Interested parties must contact Calgary Arts Development to discuss their initiatives and suitability for being invited to prepare a LOI; full applications will be invited after the approval of LOIs. The deadline to submit LOIs is February 6, 2015 at 12:00pm.

For complete application details, please see the program guidelines.


An arm’s length assessment panel composed of qualified volunteers including tourism professionals, investment professionals, marketing professionals and arts sector professionals will assess and advise on all program investments. The panel will have a minimum of five members. Calgary Arts Development and the Calgary Hotel Association will sit as members of the panel.

Further assessment information is available in the program guidelines.


If you have questions about the program or would like to submit a Letter of Intent, please contact Emiko Muraki, Director, Community Investment & Impact, at or 403.264.5330 ext. 202.