Audience Development Funding
Rozsa Foundation
Funding Amounts: $15,000
Deadline for applications: October 3, 2025
Update as of August 18, 2025: Final application deadline has been extended to October 3, 2025 (was previously September 19).
Rozsa Foundation
This funding program is intended to support arts organizations in their efforts to engage arts audiences, both by learning more about their existing audiences and by designing and testing new engagement strategies aimed at increasing attendance.
Overview
The Rozsa Foundation’s Audience Development Funding Program is intended to support arts organizations in their efforts to engage arts audiences, both by learning more about their existing audiences and by designing and testing new engagement strategies aimed at increasing attendance. This work can assist arts organizations to reposition their relationship to audiences, attracting new audience members in the short-term, while developing stronger connections with them in the long-term.
This funding program is intended to allow organizations to build upon the findings and strategies emerging from the Spotlight on Arts Audiences research project being led by the Rozsa Foundation and Stone Olafson.
How to Apply
Step One: Review the guidelines.
Please read through the program guidelines (last updated July 28, 2025) to get an initial understanding of the Audience Development program, the types of projects it supports, and how applications are assessed.
Capture your questions and ideas about the work your organization is interested in, to begin shaping your proposal.
Step Two: Book a conversation.
If you are interested in applying, we recommend that you book a conversation with us. We will help to determine if your organization and project are eligible.
We recommend you book a conversation AT LEAST FOUR WEEKS prior to the deadline you plan to apply for.
Step Three: Complete your application.
Prepare your written application and budget and collect any required support material you need or want to include. Complete the online application form through the Reviewr portal by midnight of the application deadline.
Deadlines:
- Friday, March 21, 2025
- Friday, June 27, 2025
- Friday, October 3, 2025
Applications are due by 11:59pm on the deadline date.
Get in Touch
If you are curious about your organization and/or project’s eligibility for this program, or if you have questions about the application, submission process or application portal, please contact the Rozsa Foundation Funding Manager, Ayla Stephen at ayla@rozsafoundation.com.
