How to Sell your Art Online

Classified Categories: Archived

New Motion Gallery logo

How to Sell your Art Online

The date for this opportunity has passed.

This is an educational workshop for artists held as part of New Motion Gallery’s emerging artist education program.

Date: Thursday, March 14, 2019, 6:00 – 7:30 pm
Location: New Motion Gallery (2001B 10th Ave. SW)
Cost: $25 per ticket (or purchase a $40 membership and receive a free ticket)

All proceeds go toward supporting New Motion Gallery, a not-for-profit society that exists to support emerging artists in Calgary.

For more information or to RSVP, visit


Are you interested in learning how to start selling your artwork online?

Or maybe you currently have your art online but it’s not selling?

Maybe you’re just wondering why some artists get all the attention on social media and your art just don’t seem to strike up the same amount of buzz?

If you answered yes to any of these questions, then this is the workshop for you!

This is a 90-minute introductory workshop led by Steve Gow. Steve is a volunteer director at New Motion Gallery and the founder of an online platform called UppstArt that helps artists sell their art online. He has a wealth of experience in marketing, sales, PR and e-commerce, and he has helped artists build their own web presence and sell art on social media, eBay, Amazon, Kijiji and many other e-commerce marketplaces.

What you will Learn

At the end of this workshop, you will know how to define your artistic brand, identify your ideal art collector customer and select an appropriate platform to promote and sell your artwork online. Steve will also cover the basics of building an art marketing and sales funnel and how to start utilizing different channels to drive traffic to your artwork.

Don’t know what sales funnels, flywheels, and traffic means? No problem! We’ll cover that too!

Part 1 Topics

Note that we will cover as many topics as possible but may need to skip over some depending on time and the number of questions and discussion.

  • Intro to the principles of marketing and selling art online.
  • Defining your artistic brand and the story of your art.
  • Identifying your ideal buyer (i.e. your target market).
  • Online platform(s) selection (i.e. where to sell your art).
  • Photographing and uploading your art.
  • Intro to sales funnels and flywheels (e.g. your “art marketing machine”).
  • Social media marketing basics.
  • PR and media outreach marketing basics.
  • Email marketing basics.

How to Reserve Your Spot

Make sure to purchase your ticket now to reserve your spot as the gallery is small, spots are limited and fill up quickly.

For more information or to register, head to

Where will the Money Go?

All proceeds from this workshop go towards funding New Motion Gallery’s not-for-profit activities. The presenter (Steve) does not receive any of the proceeds or any other compensation and there is no intention to sell you any products or services. This workshop is an educational experience for the benefit of artists and no one involved has any business interests other than the support of New Motion Gallery.

For questions or inquiries, email

Promo image for How to Sell Your Art Online promo – New Motion Gallery

Share this page