Digital Marketing Specialist
Banff Centre for Arts and Creativity aims to inspire everyone who attends our campus — artists, leaders, and thinkers — to unleash their creative potential.
We acknowledge, with deep respect and gratitude, our home on the side of Sacred Buffalo Guardian Mountain. In the spirit of respect and truth, we honour and acknowledge the Banff area, known as Minhrpa (translated in Stoney Nakoda as the waterfalls) and the Treaty 7 territory and oral practices of the Îyârhe Nakoda (Stoney Nakoda) — comprised of the Bearspaw, Chiniki and Goodstoney Band — as well as the Tsuut’ina First Nation and the Blackfoot Confederacy comprised of the Siksika, Piikani, Kainai. We acknowledge that this territory is home to the Shuswap Nations, Ktunaxa Nations, and Metis Nation of Alberta, Region 3. We acknowledge all Nations who live, work and play, help us steward this land, and honour and celebrate this place.
The Opportunity
Marketing and communications is critical to the profile and viability of Banff Centre for Arts and Creativity.
The digital marketing specialist is responsible for providing support in preparation, implementation and evaluation of digital marketing plans at Banff Centre.
The objective of this position is to optimize digital marketing and digital experience to reinforce our brand positioning and deliver against Banff Centre goals.
The digital marketing specialist will activate marketing priorities on digital platforms as well as manage, maintain and update these platforms. This position will contribute to driving overall online user experience, and increase awareness, understanding, and appreciation of and participation in programs, events and products of Banff Centre.
Roles and Responsibilities
Reporting to director, marketing, the digital marketing specialist, below are some key accountabilities:
Marketing (40%)
Assists the digital marketing team in the preparation, execution and evaluation of digital marketing plans. This involves the following:
- Responsible for strategy, execution and evaluation of Banff Centre’s digital paid advertising.
- Responsible for allocating the paid digital advertising budget on Google Ads and social media ads. Relationship management and reporting on digital ads with the marketing team, or other areas across the organization.
- Manage paid digital advertising and social media working with content team members to plan, create digital ads and social content that builds Banff Centre’s brand, achieves business targets and engages with its online community.
- Maintain awareness of paid digital advertising and social media trends, platforms, tools, designs and best practices for their application to Banff Centre.
- Conduct weekly and monthly data evaluation of paid digital advertising and social media to make data driven decisions and to optimize tactics continually support in coordinating, monitoring, and scheduling social media posts.
Website (30%)
- Performs website updates for functionality improvement and content.
- Works closely with the Digital Strategist on user experience.
- Optimizes content and implements SEO best practices.
Analytics (20%)
- Performs analysis for digital marketing team to aid in digital marketing optimization.
- Reports on website performance and KPIs.
- Reports on social media KPIs.
- Reports on top performing digital content.
- Pulls program recruitment metrics.
- Reports on Google Ads and digital advertising performance.
- Analyzes SEO / SEM results.
- Ad hoc reporting as required.
Databases (10%)
- Upload email campaign lists.
- Comfortable with data management.
- Assists with email template updates.
- Supports the marketing and communications with the use of the Campus Cloud and Raisers Edge platforms.
- Subject matter expert on FOIP / CASL / GDPR.
Qualifications and Educational Requirements
- 3 to 5 years of related marketing experience is required
- Undergraduate degree or diploma in marketing, IT/S, or related field
- Experience with digital advertising, digital design, analytics and email marketing
- Experience with website CMS tools (Drupal or WordPress experience)
- Advanced computer skills with an extensive knowledge of MS Excel and Outlook
- Proficient with Google Ads; certification would be an asset
- Proficient with Google Analytics, certification would be an asset
- Proficient with Google Tag Manager
- Proficient with Data Studio
- Experience with Adobe CS
- Experience with social media (Facebook, Instagram, twitter) an asset
- Knowledge of marketing and communications practices
- Good written communication
- Strong attention to detai
- Reliable and motivated
- Exceptional time management skills
- Self-manager with the ability to work under broad direction without close supervision
- Team player with excellent interpersonal communication
Employment Terms and Benefits
- In accordance with CUPE 4318, this is a unionized, salaried support staff position, subject to a 6-month probation period.
- The annual salary for this position is between $42,800 – $47,500, depending on experience, based on working 40 hours per week.
- The successful candidate will have access to a range of benefits through Alberta Blue Cross and will be eligible to participate in our defined benefit pension plan.
Benefits of working at Banff Centre are:
- Staff housing options (based on availability)
- Professional development
- Staff cafeteria and restaurant discounts
- Onsite fitness facility at a discounted rate — first month free for new staff. (Includes access to our climbing wall, fitness centre, pool!)
- Free or reduced admission to select Banff Centre performance and events
Application Process
For more information and to apply or this opportunity online, visit Position Description.
We are accepting applications for the digital marketing specialist position until a suitable candidate is found.
Candidates offered a position with Banff Centre, in this capacity, will be required to obtain a criminal record check verifying a clear record before a final job offer can be finalized.
Visa Requirements: Candidates must be legally eligible to work in Canada. Banff Centre is unable to assist candidates in obtaining Canadian work authorization.
