Director of Marketing & Communications
The application deadline for this opportunity has passed.
Application Deadline: October 14, 2018, 11:59pm MST
Start Date: Mid-December 2018/Early January 2019
Reports To: Executive Director
Sled Island is seeking a Director of Marketing & Communications to join its dedicated leadership team. Reporting to the Executive Director, the Director of Marketing & Communications leads the development and execution of all strategic internal and external marketing and communications planning for the festival.
Key Responsibilities:
- Develop and implement a comprehensive festival marketing and communications strategy in collaboration with relevant departments.
- Lead and manage relevant staff and interns, including Marketing & Communications Coordinator, Media Partnerships & Advertising Coordinator, Community Partnerships Coordinator, Graphic Designers, Photo Crew Lead, Publicist, and Web Developers.
- Manage marketing budget, negotiate costs with suppliers and provide reports to the Executive Director on a regular basis.
- Write, edit and proofread items ranging from marketing copy to formal communications.
- Maintain website and social media platforms including Facebook, Twitter, Instagram, Spotify, YouTube, Soundcloud, and others.
- Oversee the creation, production and distribution of all marketing collateral.
- Oversee the creation and placement of digital and print advertising.
- Develop key messages and manage media inquiries.
- Develop and manage media partnerships as well as community partnerships.
- Measure the impact of marketing initiatives and report regularly on progress.
- Undertake continuous analysis of marketplace and trends.
Qualifications:
- Exceptional organizational skills and attention to detail.
- High level of comfort managing a large volume of work with tight deadlines.
- Demonstrated ability to execute strategic marketing and communications plans.
- Excellent written and oral communication skills, with versatility in writing items ranging from marketing copy to formal communications.
- Demonstrated ability to plan and monitor budgets.
- Experience managing a team, including staff and volunteers.
- Experience working with graphic designers and knowledge of basic print and digital design terminology required.
- Experience preparing key messages and managing media inquiries.
- Experience negotiating in-kind partnerships.
- Excellent technical skills, with a high level of proficiency in Google Docs, Google Analytics, Dropbox, Microsoft Office and all major social media platforms, plus a high level of comfort using a custom CMS.
- Able to work irregular hours as needed, including evenings and weekends.
- Knowledge of Sled Island, independent music and arts as well as Calgary’s arts community is an asset.
- Knowledge of and commitment to values of diversity, inclusion and safer spaces.
Education and Experience:
- Minimum three years of experience in a marketing/communications management or related role, preferably in the arts and culture sector.
- Post-secondary degree in marketing, communications or a related field an asset.
Sled Island offers a casual work environment and a flexible schedule.
To apply, please send a cover letter and resume to the attention of Maud Salvi, Executive Director, at hr@sledisland.com.
Sled Island is an equal opportunity employer. While we thank all applicants for their interest, only those selected for interviews will be contacted.
