Marketing & Communications Officer
Parental Leave Contract Position
Contemporary Calgary aims to provide Calgary and its visitors with a significant visual arts destination dedicated to modern and contemporary art. Contemporary Calgary shares a passion for art that is relevant, meaningful and challenging. We believe in the power of art to transform the places and the lives we live.
Contemporary Calgary is seeking a full-time marketing & communications officer to join the team to cover for a paternity leave, one-year contract. Contemporary Calgary is an equal opportunity employer committed to creating a diverse, respectful and inclusive environment, and encourages applications from all qualified candidates for this position.
Please apply with a cover letter and resume by April 8, 2022 to careers@contemporarycalgary.
Subject Line: Marketing & Communications Officer
Salary: $55,000 per annu
Not all applicants will be contacted for an interview.
Job Description
Contemporary Calgary is accepting applications for the role of marketing and communications officer.
This is a parental leave, contract position commencing on May 3, 2022 with a term expiring on June 30, 2023. Reporting directly to the chief executive officer, the marketing and communications officer is responsible for shaping and promoting the Contemporary Calgary Brand and encouraging engagement, participation and traffic to our exhibitions and public programs and events.
Key Responsibilities:
- Develop marketing strategies, plans, campaigns, and calendars to support the activities of Contemporary Calgary.
- Plan and implement advertising campaigns across multiple channels, with specific emphasis in digital advertising, print, radio, outdoor, and direct mail.
- Meet with media representatives to discuss and secure campaigns and media sponsorships, and follow through with creating contracts, budgets, and fulfillment where applicable.
- Plan and deploy promotional campaigns to heighten awareness for specific exhibitions or events.
- Plan, execute and manage all facets of email marketing (ideas, content, messaging, scheduling, posting, tracking, and analysis for improvement).
- Manage Contemporary Calgary membership campaigns including database and communications management.
- Implement and manage email marketing automation system to setup and distribute emails to various audience groups.
- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with goals.
- Manage relationship and collaborate with our advertising consulting firm.
- Optimize conversion rates across ads, landing pages, channels and tactics. Ability to set-up and run A/B tests, analyze results and make recommendations.
- Manage campaign lists including pulling and cleansing lists to ensure data quality and compliance.
- Routinely analyze and report on advertising and promotions metrics and recommend methods to improve performance.
- Manage Contemporary Calgary website and social media accounts, including content creation and community management.
- Create, schedule, edit and distribute relevant content across all social media platforms to build audiences and increase public awareness.
- Support curatorial with online events, Zoom webinars, and livestreams.
- Responsible for reviewing web analytics and account dashboards, reports and key reporting tools, and develop strategies to improve results.
- Conduct audience surveys, collect and analyze data to use in the development of future marketing initiatives and audience satisfaction.
- Support the development of exhibition design with curatorial group including the design and production of gallery labels, wayfinding and signage, publications and other communication material needs.
- Support the creation of digital gallery experiences using PhileSpace Software.
Skills & Experience
- Bachelor’s or college degree in marketing, communications, or equivalent.
- More than five years experience. Experience in the visual arts and/or non-profit sector considered an asset.
- Microsoft Office proficient—Word, PowerPoint, Excel.
- Proficient in Macintosh operating system environment.
- Experience working with Mailchimp email marketing solutions.
- Experience working with Square Space.
- Experience working with Sprout Social (or equivalent).
- Possess strong technology skills and the love of learning new things.
- Must be very organized, detail oriented and have strong analytical skills.
- Budget-management skills and experience.
- Analytical skills to forecast and identify trends and challenges.
- Familiarity with the latest trends, technologies and methodologies in marketing and advertising.
- Thrive working on multiple, concurrent projects and able to prioritize time.
- Working knowledge of email marketing software.
- Experience with website performance analysis.
- High level of independence and efficiency.
- Knowledge of website administration would be an asset, in particular developing websites using Square Space.
- Excellent communication and interpersonal skills.
