The Storytelling Project Amanda Herh | Photo: Courtesy of Village Brewery October 11, 2017 Amanda Herh Find the business case first, then your passion will follow Village Brewery Thinking now or never, at 36 Amanda Herh started her first business shortly after getting her MBA at the University of Calgary’s Haskayne School of Business. Founder of Cru Juice and UNDRCard Boxing Studio, she sees Calgary as an incredible incubator and the best place to start a business in Canada. Herh sat down with Dave Kelly to share her entrepreneurial adventures and how she lives a creative life. About The Storytelling Project & Village Radio Calgary Arts Development is pleased to support Village Radio in their efforts to highlight stories of creativity in our city and to encourage everyone to live a creative life. The Storytelling Project raises awareness about Calgarians who, by living creative lives, are making Calgary a better city, effecting positive change and enriching others’ lives. Have a story to share? Email us at email@example.com.