Building Experiences in the New Economy: Spring 2022

Building Experiences in the New Economy: Spring 2022 Research Outcomes

The COVID-19 pandemic has dramatically reshaped how audiences engage with the experience economy across different sectors, forcing leaders to grapple with everything COVID-19 related, overcome emotional barriers like comfort, and deal with risk tolerances simply to engage their audiences. 

Starting in 2020, a province-wide research study by Stone-Olafson was made available to support decision-makers with timely and relevant data. This work builds on those efforts and will allow leaders to have continued access to data to fuel recovery and to inform efforts to rebuild experiences in the ways that align with changing audience expectations and needs.

Stone-Olafson has now published the latest round of research outcomes from phase two of the study. You can read more about this project and download the full report here: Building Experiences in the New Economy: Spring 2022 Research Outcomes.

This research is funded by Calgary Arts Development, ActiveCITY Collective, Edmonton Arts Council, Explore Edmonton, and Tourism Calgary.

On Thursday, May 26, 2022, ActiveCITY Collective is hosting The New Experience Economy: Spring Perspectives, an in-person event where Mathew Stone (Stone-Olafson) will be presenting the latest findings before we move to two panel discussions. These panel discussions are designed to attract decision-makers from a range of organizations in the experience economy; recreation leaders, sport planners, and active living organizations.

For more information and to RSVP, please visit:

May 26, 2022
10:00am – 12:00pm
In-person at Platform Calgary (407 9th Ave. SE)