How to Sell Your Art on Social Media

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How to Sell Your Art on Social Media

The deadline for this opportunity has passed.

Are you interested in learning how to promote and sell your art on social media?

Or maybe you are already using social media but want to learn how to use it more effectively?

Maybe you’re just wondering why some artists get all the attention on social media and your art just don’t seem to strike up the same amount of buzz?

If you answered yes to any of these questions, then this is the workshop for you!

What is it?

This is a three-hour workshop with a presentation followed by small-group breakout sessions so participants will have the opportunity to work with the presenters to develop their own social media strategy to promote their art.

Who is Presenting?

Steve Gow is a volunteer director at New Motion Gallery, a marketing professional, and the founder of an online platform called UppstArt that helps artists sell their art online. He has a wealth of experience in marketing, sales, PR and e-commerce, and he has helped artists build their own web presence and sell art on social media, eBay, Amazon, Kijiji and many other e-commerce marketplaces.

Viviana Pacheco is a Calgary-based artist, volunteer director and President of New Motion Gallery. She creates stylistic paintings using very linear, bold, and colourful strokes of acrylic paint on canvas. She studied graphic design at Selkirk college, with a strong sense of entrepreneurship and desire for unobstructed personal expression, she launched a thriving art business that includes workshops, art classes, Canvas pARTies, and commissioned work.

Raven Moonstone is a volunteer director of New Motion Gallery and an artist. She started her art career by drawing memorial portraits for a friend in Leeds, UK, in November 2014. After this event occurred, she became aware of her gift to help heal with art. She immersed herself in drawing every day, from followers from Instagram to pet portraits, often sitting for hours in a coffee shop before and after work, feeling powerful connections to the subjects.

Who is it for?

This workshop is for emerging artists who want to start promoting their art on social media more effectively. It is open to all visual artists (including painters, photographers and sculptors)

How will it Benefit You?

  • Learn the basics of social media marketing for your art, such as the best time to post, what to post and how frequently.
  • Discover tactics and content strategies to make your art stand out in a crowded social media environment and grow your audience and collector base.
  • Learn how to prepare a social media posting schedule and stick to it.
  • Learn which social media platforms and groups are best for promoting your art (whether it’s painting, photography, sculpture or any other form of visual art).
  • Work with artists and marketing professionals to develop an actionable social media plan to prepare for the upcoming holiday season.

Meet other artists, network, and help promote each other on social media (strength in numbers).

The Details

Date: Saturday, November 23, 2019, 1:00 – 4:00pm
Location: New Motion Gallery (2001b, 10th Ave. SW)


  • Early bird pricing:$40 per ticket if purchased prior to November 1, 2019, or $60 and also receive a membership to New Motion Gallery (regularly priced at $40 per membership).
  • Regular Pricing: $65 per ticket if purchased after November 1, 2019 or $80 and also receive a membership to New Motion Gallery (regularly priced at $40 per membership).

What you will Learn

At the end of this workshop, you will know which social media platforms to use to promote your art, the best tactics and methods to use that are specific to your style of art, how to develop a social media posting schedule and stick to it and we will work on a plan to promote your art on social media for the holiday season so you can grow your audience and make sales.

How to Reserve your Spot

Make sure to purchase your ticket now to reserve your spot as the gallery is small, spots are limited and fill up quickly.

Where will the Money Go?

All proceeds from this workshop go towards funding New Motion Gallery’s not-for-profit activities and programming for the benefit of artists and the public in Calgary.

For questions or inquiries, email

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