Marketing Manager Wanted
We acknowledge the land on which we gather, Moh’kinsstis, is the ancestral territory of the Siksikaitsitapi — the Blackfoot people — comprising the Siksika, Kainai and Piikani Nations, as well as Treaty 7 signatories, the Tsuut’ina Nation, and the Îyâxe Nakoda Bearspaw, Chiniki and Wesley First Nations. This land is also the home of Métis Nation Region 3.
We acknowledge that there has been art, music, dance, storytelling and ceremony on this land since time immemorial and it is in the spirit of this land and its people that we do our work.
Job Summary
We are excited to announce that we are gearing up for our 25th annual Calgary International Film Festival. In order to drive our marketing objectives, we’re looking for a marketing manager, a dynamic storyteller with a proven marketing track record. The marketing manager is responsible for executing marketing strategies that promote our brand and drive ticket sales and actively participating in hands-on marketing activities. They oversee the day-to-day activities of the marketing department, including managing the marketing budget, managing internal staff and contractors, coordinating with external vendors and agencies, creating newsletters, managing socials channels and analyzing the effectiveness of our marketing campaigns.
This is a permanent, year-round position beginning February 1, 2024 (start date is negotiable).
Day to Day Responsibilities
- Leading all project management and execution for launches, brand activities, social media and digital activity.
Executing annual strategies for all key campaigns and marketing channels and overseeing all related research, reporting, asset development and staffing. - Leading the development of marketing material including advertising format and placement, promotional items, and marketing collateral including presentation information packs that promote CIFF.
- Overseeing brand research to inform the annual strategy and align strategic marketing programs, managing and evolving lead generation campaigns and analyzing results.
- Oversee copywriting and editing of internal and external communication materials.
- Oversee promotion and reputation of CIFF on its digital and social media platforms.
- Ensuring all relevant stakeholders are aligned and informed around our marketing objectives, programs and activities that support CIFF.
- Managing the processes that ensure consistency and appropriateness of CIFF branding and messaging.
- Oversee marketing staff and contractors, providing tactical feedback as well as ensuring adequate workforce planning throughout festival cycle.
- Acting as the key contact for creative agencies and other vendors engaged to support our marketing campaigns and strategies.
- Executing and implementing workflows, processes and procedures, and creating and executing budgets to support CIFF’s marketing activities, and overall organization success.
- With support from departmental staff and vendors, participate in hands on marketing activities such as social media management and analysis, web maintenance and design and asset generation and dissemination.
- Other duties as assigned/
Job Qualifications
The successful candidate will have demonstrated the following in their cover letter and resume:
Must Haves
- 3 – 5 years of experience in marketing strategy, development, and content production (Have less experience but are ready to learn fast? We still encourage you to apply and tell us about how you’ll approach the challenge in your cover letter).
- Demonstrated proficiency on major digital platforms and best practices including social (Facebook, Instagram, Twitter, LinkedIn, YouTube) and content management, email marketing, Search Engine Optimization (SEO) and Google (Google Ads).
- Ability to manage multiple projects under tight deadlines, working with a high degree of independence.
- Strong work ethic and collaboration skills, working with cross-functional teams to achieve a shared goal.
- Excellent analytical skills and leverage data, metric, analytics and consumer behaviour trends to drive actionable insights & recommendations.
- Capacity to learn quickly and take initiative both independently and in a group setting.
- Strong project management skills to facilitate team collaboration and guide projects to completion.
- Leading with a sense of urgency and responsiveness is critical for this role.
- Great attention to detail and an exceptional writer, editor and proof-reader.
Assets
- Film or film industry experience or knowledge
- Graphic asset development and manipulation
- Website development or UX background
During the interview, we’ll be looking for the following:
- A clear understanding of your marketing background, including examples of successful campaigns spearheaded and your approach to maximizing results utilizing existing analytics.
- Your experience in leading a team and acting as a project manager, either informally or formally, and how you drive success while maintaining a positive work environment.
- How to you ensure success in fast paced environments with multiple competing priorities.
- How you approach strategic development and your capacity for developing clear marketing plans that align with that those strategies.
Approximate Hours of Work
An approximation of hours per week is below, dependent on operational needs and business flow. It is understood that shift work, weekend work, and work on statutory holidays may or will be required.
This role is full time (1.0 FTE).
Why CIFF?
- Excellent opportunity to build experience and contacts within the arts community.
- Attendance to CIFF screenings for free.
- Clear compensation growth plan.
- Our competitive time off and flexible workplace policies.
- Flexible health benefits
- A group of team members committed to building a unique and memorable festival experience for new and seasoned patrons alike!
To Apply
Simply upload your cover letter and resume to https://calgaryfilm.bamboohr.com/careers/56. We’ll be contacting everyone who applies to let them know their resume has been received. The hiring manager will reach out to those they deem most qualified to begin the interview process. We thank everyone who applies.
Our Commitment to Diversity, Equity and Inclusion
CIFF is committed to creating an employment opportunity that begins with respect, dignity and equity. We welcome individuals to apply for all backgrounds including: any race, ancestry, place of origin, colour, ethnic origin, ability, citizenship, creed, sex, sexuality, sexual orientation, gender identity, gender expression, same sex partnership, age, marital status, family status, immigration status, receipt of public assistance, history of mental health issues, health status, political affiliation, learning difference, level of literacy, accent, first language, body type, physical appearance and abilities or stature or socio-economic status. Further, we acknowledge that we are on a continuing journey of learning and unlearning. Our path to breaking down systemic barriers has begun but we by no means have arrived. We are open to feedback and continuous dialogue on how we can make the hiring process equitable for all.
