Social Media Lead

Classified Categories: Archived

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Social Media Lead

Reporting to the senior manager, communications & public relations, this position plays a crucial role in boosting the online presence of Arts Commons by creating and executing social media engagement strategies to inform, advertise and attract public interests.

You have a solid understanding of the digital landscape and can navigate through a variety of social platforms to engage our audiences and effectively convey our brand and offerings. Additionally, you can create compelling content and leverage opportunities when out in the arts community to capture and report through the appropriate social platforms. Utilizing strong project management abilities, you are able to take the lead in advancing, planning, coordinating, and executing digital marketing initiatives.

Overall, you have an ability to inspire and drive interest through the production and management of digital content and social media campaigns – ensuring Arts Commons’ continued success in sharing and elevating our brand.

Who we are

Arts Commons is an ecosystem inclusive of individual tasks, resident companies, and community groups. As one of the largest performing arts centres in Canada, Arts Commons strives to break down barriers to cultural participation by providing a modern, open, and inclusive gathering space in a central location.

At Arts Commons:

Our belief

That equitable access to the arts is a human right.

Our responsibility

To redefine a bold and adventurous Calgary by championing and investing in creativity.

Our mission

To be an inspirational force where artists, community and organizations celebrate cultural identities, experiences full breadth of human emotions, and ignite positive change.

What we offer

On top of the everyday excitement of working inside one of Canada’s top performing arts facilities with a team of professionals that share a passion for the arts, Arts Commons offers a competitive salary and a wide range of benefits:

  • A collaborative, engaging and values driven work environment.
  • An annual salary in the range of $55,000 – $62,000.
  • A comprehensive health and dental benefits package, with RSP matching and access to an Employee & Family Assistance Program (EFAP).
  • A positive working culture, keeping employee health and wellness a priority with generouspaid time off policies and an annual lifestyle allowance.
  • A dynamic role that will have you engaging in many different aspects of the arts.
What we value

We are looking for individuals who share our vision of building a creative and compassionate society, inspired through the arts. Our team is made up of people with a diverse range of interests — singers, actors, musicians, playwrights, coaches, teachers, gamers, bakers, photographers, athletes, dancers. People whose interests encompass the widest spectrum. We even have furry, four-legged friends in the office. We value people who strive to do the right thing, and work to be their best. People with open minds, hearts and arms.

What you will get to do here

As the social media lead, you play a critical role in the elevation of Arts Commons’ brand and online presence by engaging our audiences and community through our social media channels. You are an expert at telling visual and textual stories to support and raise awareness of our brand and offerings. In optimizing digital content and engaging in its execution, collection, and analysis, you will be directly involved in conversations with our greater arts community. You will act as the primary lead in managing social media and influencer marketing strategies for the Arts Commons (master) brand and our sub-brands (Education, Galleries, Connects, and Presents). In this role, you will also oversee photography and videography contracts, and assist the creative services team with marketing, sales, and communications initiatives.

The key accountabilities of this role will take a focus on the primary areas of:

  • Social media strategy
  • Content creation and digital design
  • Influencer marketing and communications support
  • Digital capture management
  • Social media reporting

Strategic Goals: Devise social media initiatives, feedback mechanisms, and metrics of success to engage and encourage dialogue, as well as provide valuable information to our followers and the community around the arts, Arts Commons, our industry, partnerships, and programming.

Where you fit within our ecosystem

Reporting to the senior manager, communications & public relations, this role is part of the brand and audience development team and collaborates regularly with the programming, development and event services teams, as well as artists and community partners.

You will be a great fit if you

Must haves:

  • Advanced knowledge of all social media platforms, including: Facebook, Twitter/X, TikTok, Instagram, and YouTube, as well as social media management platforms such as Sprout Social and Hootsuite.
  • Minimum four years of experience working in a digital landscape.
  • Proficiency in current design and production software, including Adobe Photoshop, Illustrator, InDesign and Acrobat.
  • Advanced writing skills with superior vocabulary; ability to express yourself, excellent grammar.
  • Excellent communication, interpersonal and customer service skills.
  • Organized and possess an ability to prioritize and manage multiple projects and deadlines, with a sharp attention to detail and quality.
  • Positive attitude, willingness to learn and ability to work independently and in collaboration with other team members.
  • Able to thrive in a fast-paced and energetic work environment where being a collaborative team player is essential.
  • Availability to work evenings and weekends at Arts Commons Presents concerts, shows and festivals as a representative of the marketing team; developing our audience and communicating our offerings as needed.
  •  A passion for the arts!

Nice to have:

  • Possess a degree or diploma in marketing, communications or digital content and design from an accredited program, and/or a minimum of 3 –5 years’ comparable work experience.
  • Experience managing and optimizing paid advertising campaigns across multiple platforms including Meta and Pinterest.

If you are interested in applying to this exciting opportunity, please forward your resume and cover letter in confidence to:

Human Resources, Arts Commons, 205 – 8 Ave SE Calgary, Alberta T2G 0K9 or email

Interviews will be conducted on an ongoing basis and the job posting will be officially close when a suitable candidate is found. For best consideration, please apply by the deadline date. While we hope to fill this position as earliest as possible, our commitment to finding the right candidate may require more time.

We thank all interested applicants in advance but will only be contacting those selected for an interview.

If you have any specific questions to ask in relation to the role, please send them to the email address above and a member of our team will do our best to respond to you in a timely manner.

Commitment to Inclusion, Diversity, Equity & Accessibility (IDEA)

As part of our organization’s commitment to IDEA, we work to remove barriers in collaboration with a broad range of voices. Removing these barriers begins with the hiring process. To that end, we are committed to recruiting, hiring, training, and promoting qualified people of all backgrounds, and providing accessible employment practices. Requests for accommodation can be made at any stage of the recruitment process, and applicants are asked to make their accommodation needs known.

We strongly encourage applicants who identify as part of underrepresented groups, including women, people of colour and those with disabilities to apply. Even if your past experiences do not align perfectly with every qualification, we strongly encourage you to apply anyway! An excitement and passion for Arts Commons can go a long way here, whether it is in this role or another.

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