Your nonprofit brand is the most important ingredient to attract and connect with the right people to support your organization. Now more than ever people are consciously choosing how they spend their money and what causes they support.

It’s not the latest tools and tricks that will help to pivot your organization after COVID-19 or how much content you share on social media trying to cut through the noise. It’s the right message that will differentiate you from others, so that people are eager to support you because they understand and trust your organization.

In this webinar, you will learn about the critical three shifts that every nonprofit has to take right now to master their messages online, pivot their brand, and stand out in the digital space:

• Learn about the three types of messages that will help you to connect on a deeper level with your supporters.
• How to apply those messages on a daily basis in your content strategy no matter the channel (Facebook, Instagram, Twitter, LinkedIn) or type of content (video, blogpost, story).
• How to craft your irresistible value statement (hint: it’s not your vision statement).

Date: Thursday, April 29, 2021, 12:00 – 1:00pm
Location: Online

For more information and to register, visit calgarycvo.org.