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Lougheed House logo

Communications Manager

Reporting to the executive director, the communications manager is responsible for the creation and implementation of all strategic initiatives related to the overall marketing and communications of Lougheed House and its associated exhibitions, Lougheed House Re-Imagined gallery redevelopment project, the restaurant, gift shop, and public programming and special events.

About Lougheed House

Lougheed House is a National and Provincial Historic Site located in the Beltline community near downtown Calgary. Originally built in 1891 by Senator James Lougheed and Lady Isabella Clark Hardisty, Lougheed House is one of the only surviving examples of a grand sandstone prairie mansion. Over time, the house and grounds have served a variety of purposes including barracks for the Canadian Women’s Army Corps and a blood donor clinic for the Canadian Red Cross Society. The house and gardens, now owned by the province and City of Calgary and operated by the Lougheed House Conservation Society, were restored and reopened to the public in 2005. Lougheed House is now a provincially accredited museum that bears witness to over 130 years of Calgary’s history and offers educational programs, exhibitions, a restaurant, gift shop, event venue, and more. The house and gardens have become a highly visible community landmark and gathering place in Calgary’s greater downtown and welcome over 80,000 visitors annually.

The Lougheed House Conservation Society is led by a volunteer board of directors, operated by a small team of staff, and supported by a dedicated group of over 40 volunteers. The organization is incorporated under the Alberta Societies Act and is a registered charity.

Key Duties and Responsibilities:

  • Responsible for overall marketing and promotions of Lougheed House and its programs including the building, Permanent Collection, special exhibitions, educational programs, Museum Shop and special events.
  • Develop strategies and budgets for the overall marketing of Lougheed House in alignment with our Strategic Plan.
  • Ensure that the Lougheed House brand is relevant in Calgary and to the greater Arts and Heritage community.
  • Develop and execute strategies for bolstering attendance.
  • Write and distribute news releases to relevant media outlets.
  • Assist with the promotion and marketing of the Gift Shop to increase sales volumes and profit margins.
  • Develop and execute strategies to maximize revenues from venue rentals at Lougheed House.
  • Produce communications plans, materials, and messages as needed.
  • Effectively promote any special events.
  • Manage external contractors: graphic design, web, video, photography.
  • Advertising: manage the creation and placement of ads, track metrics.
  • Develop and implement marketing strategies for special exhibitions.
  • Host brainstorming sessions to develop marketing and sponsorship strategy.
  • Prepare and execute approved marketing strategy.
  • Manage and promote any special events to promote the opening of special exhibitions.
  • Manage blogs and postings to Lougheed House’s website and develop and execute all online social marketing strategies.
  • Ensure accuracy and messaging of the Lougheed House website is accurate and relevant.
  • Manage all social media channels, including Twitter/Instagram/Facebook/LinkedIn accounts to promote Lougheed House and its exhibitions and programs; coordinate content creation, track metrics.
  • Write and distribute periodic e-newsletter.
  • Monitor all relevant travel and tourism sites to ensure that Lougheed House is being promoted.
  • Produce and measure effectiveness of emails through Constant Contact.
  • Monitor data from Google Analytics, Sprout, Constant Contact.
  • Conduct earned-media (publicity) outreach.
  • Produce communications plans, materials, and messages as needed.

Qualifications:

  • Bachelor’s degree or equivalent in a related field.
  • Minimum of 5+ years of experience in marketing and communications.
  • Computer literacy (Microsoft Office Suite).
  • Excellent verbal and written communication and presentation skills.
  • Established industry contacts and knowledge of marketplace.
  • Ability to manage multiple projects concurrently.
  • Ability to work a varied schedule.
  • Must have a valid Alberta driver’s license and ability to pass a police record check.

Submit your resume and cover letter to the attention of Sandra Morton Weizman, Interim Executive Director at sweizman@lougheedhouse.com.

This is an ongoing contract position three days per week. Competition closes Thursday, May 12, 2022, at 11:00pm.

We thank all applicants but note that only those chosen for an interview will be contacted.

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