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MAUD Collective logo

Music Mile Augmented Reality Mural Exhibition

Call for Artists

Inglewood Business Improvement Area and MAUD Collective, formerly known as Buds Collective, is now accepting applications for the Music Mile Augmented Reality Mural Exhibition. Taking place throughout the winter season, January 21 to February 27, 2022, this exhibition will transform Inglewood’s historic main street and the heart of Music Mile into a prime destination to view creative window displays, combining local artistic talent with new augmented reality (AR) technology.

This will be a unique signature event designed to support the local business community while increasing visitors to the area during the winter months as well as create placemaking that is COVID-aware. Additionally, it will provide accessible, expressive, and temporary street art to an area with few avenues to traditional street art.

This call is to artists that work in either a paint medium, animation or music. You may apply as both a painter & animator if you work in both mediums. Painters, animators and musicians will be paired with a small business to transform an Inglewood main street window into a multi-media visual & musical installation. The use of Augmented Reality will allow the animation to be overlaid on top of the window painting. The two mediums will be superimposed to create the interactive piece. The animation will feature music by a local musician/band.

Complete this form by visiting docs.google.com.

Include examples of past work/link to portfolio:

  • Artwork: Please provide at least 3 examples of past work and links to online portfolio. Mural experience is recommended.
  • Animation: Please provide a web link to a video hosting website (You Tube, Vimeo, etc).
  • Musicians: Please provide a web link to a music hosting website (SoundCloud, etc.)
Workshop

All selected participating artists will receive a complimentary virtual workshop on December 19, 2021 at 1:00 – 3:30pm. At the workshop, artists will receive lessons in painting on glass, learn about augmented reality, and will be offered an opportunity to ask any questions.

Please note attendance at the workshop is mandatory for all participating painters, animators and musicians. Not all artists will be asked to stay for the entire duration of the workshop. Schedule details will be emailed closer to the date.

Timeline

We reserve the right to alter this schedule as the project unfolds; notice will be given to all participants

December 19, 2021: All artists attend AR Workshop hosted by MAUD Collective.
December 20, 2021 – January 1, 2022: Painters, musicians and animators meet with business owners via Zoom to discuss artwork ideas. Painter creates a sketch of the painting and animators create a draft animation based on the sketch. Musicians submit the song of their choice. Must be approved by the business owner.
January 2, 2022: Painters, Animators and Musicians submit their renderings, storyboard and music file.
January 2 – 5, 2022: Renderings, storyboard and music approved by business owners, MAUD Collective and the Inglewood BIA. Troubleshooting & redrafting may be required.
January 6 – 10, 2022: Window Painting. All painters must make themselves available for 1 day to paint during these days. Flexibility during these days is necessary in order to accommodate proper weather conditions for painting outdoors.
January 12, 2022: Deadline for animators to submit animation. Any troubleshooting will then take place between the app developer, the Painter, and the Animator.
January 12-15, 2022: Technical troubleshooting with MAUD Collective AR Developer. This may require some changes from the Painter and/or Animator.
January 16, 2022: Soft launch
January 21, 2022: Hard launch
January 21 – February 27, 2022: Exhibition officially opens to the public.

Compensation

Animator: $50 for completing a storyboard of your animation. Thereafter, the all-inclusive animation artist fee will be $700. These fees cover the cost for creating a 10 to 15-second long animation with sound provided by the Musician. The animation must be loopable. Storyboard completion fee ($50) and All-inclusive artist fee ($700) will be paid out after the animation is completed and successfully superimposed to a window. Artists must submit an invoice for their fees.

Painter: $50 for completing a rendering of your mural. Thereafter, the all-inclusive painter artists fee will be $700. This fee covers the cost for painting up to an 100 sq.ft. area of window given 6-8 hours to complete. Artists will not be compensated more if they go over the estimated 6-8 hours of work. Fees are paid out after the window is completed and contingent on creating a window that works with augmented reality technology. Artists need to submit an invoice for their fees.

Musicians: $150 for submitting a pre recorded music file to be used in conjunction with the animation. Files should be no longer than 5 minutes. Fees are paid out after the window is completed and contingent on the artist team completing 1 augmented reality window mural. Artists need to submit an invoice for their fees.

Deadline to apply

Submissions close at 11:59 pm on Tuesday, December 16 2021. Selected artists will be contacted by December 18, 2021 to sign contracts and with further information on workshop time and details.

If you have any further questions please contact Jennah Turpin, Arts Project Coordinator MAUD Collective, at jennah@maudcollective.com.

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