Building Experiences in the New Economy: Winter 2023
Building Experiences in the New Economy: Winter 2023 Research Outcomes
The COVID-19 pandemic dramatically reshaped how audiences engage with the experience economy across different sectors. Starting in 2020, a province-wide research study was made available to support decision-makers with timely and relevant data.
What started as a pandemic response tool has transformed into an ongoing research collaboration initiative. The goal? To support leaders with facts about the market and their audiences, including motivations, behaviours and messaging opportunities. The most recent findings, from a survey conducted in January 2023, are now available in the Winter 2023 Building Experiences in the New Economy report.
Access the full Winter 2023 Building Experiences in the New Economy report here.
The initiative is being funded by leaders who see an opportunity to support organizations which bring remarkable experiences to life in communities across Alberta. These include Calgary Arts Development, Edmonton Arts Council, Stone-Olafson, the ActiveCITY Collective, Tourism Calgary, and Explore Edmonton.
