Spotlight on Arts Audiences: Research

Spotlight on Arts Audiences: Research

Join Stone-Olafson, the Rozsa Foundation and invited panellists to find out the results of the 2nd wave of research on arts audiences in Alberta.

Alberta continues to be at a crossroads brought by a pandemic that has changed public life and reshaped our economy. This is especially true in the arts and culture sector, which continues to experience a decline in engagement with events and activities.

With this in mind, the  Rozsa Foundation contracted research firm Stone-Olafson to conduct in-depth research on the current engagement of arts audiences in the province. Funding for this projects was also provided by the Alberta Foundation for the Arts, Calgary Arts Development, Calgary FoundationEdmonton Arts Council and Edmonton Community Foundation.

This work was developed for the arts and culture sector exclusively, and builds upon research that began in 2020 (Building Experiences in the New Economy), but is designed to provide specific, relevant and reliable facts to support the leaders in the sector as they build relevance and grow attendance. The project is two years long and will have six waves of in-field research and results.

Key topic areas from Wave 2:

  • Exploring arts engagement and general perceptions
  • Understand audiences’ preferences for content, programming, and ticket purchasing
  • Understanding opportunities for increasing support and engagement

This work is designed to be shared. The ultimate goal is to build on collaboration by sharing resources that can drive smart and focused engagement strategies. All are welcome.

Register here.

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