Resonant Energies: A Music City Strategy for Calgary

Reports & Research Category: Outside Research, Research

Resonant Energies: A Music City Strategy for Calgary

West Anthem released its latest report, Resonant Energies: A Music City Strategy for Calgary, on May 28, 2024. The report draws from interviews, small groups and online survey responses combined with secondary research to present a strategic plan envisioning Calgary as the go-to destination for daring music creatives and music entrepreneurs seeking to be at the forefront of a growing industry.

This strategy aims to increase the social, cultural and economic impacts that music has on Calgary. These aims align with a variety of existing municipal plans and strategies. In particular, alignment is easily seen in those strategies addressing year-round visitor experiences, quality of local living, the creative design of multi-use public spaces (especially for shows and events), and the evolution of Calgary’s character and reputation.

The strategy was developed in partnership with the Alberta Government, Alberta Music, and the National Music Centre.

Download Resonant Energies: A Music City Strategy for Calgary.