Ultimate Hosts. Ultimate Host City.

Reports & Research Category: Outside Research

Tourism Calgary Strategic Plan cover

Ultimate Hosts. Ultimate Host City.

Tourism Calgary

Now. It’s time for Calgary to take another big step forward. We have the opportunity to build on our success, make our city everything we dream it can be, take on new challenges and work together to share Calgary with the world.

Calgarians are ultimate hosts, and Tourism Calgary’s aspiration is to make ours the ultimate host city.

After listening to nearly 10 million online conversations from 500,000 digital sources over a two year period, we know that our community spirit sets us apart from others, and reinforces our position as ultimate hosts. Now, we have the opportunity to leverage that perception as we aspire to make Calgary the ultimate host city.

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The cover for Tourism Calgary's 2018 – 2020 Strategic Plan